1. Press releases
   Promoting a new product launched on the market can be supported by sending press releases to newspapers and magazines that reach the target group. It’s also a good idea to reach out to local media to further personalize the reception of your messages.

2. Cooperation with the media
   An interesting idea to improve PR communication is to provide the media with comments on new investments in the company. You can also arrange an interview with a journalist and the organization’s director or establish a partnership with the media and publish industry articles in them. It is also important to attend local business conferences.

3. Social media
   It is important to constantly monitor the company’s social media, respond to both positive and negative comments from your audience, and engage in dialogue with them to positively impact the company’s reputation and show your interest.

4. Communicating with employees
   In every company, it is necessary to inform employees about new investments, products, initiatives, business opportunities. An interesting idea may be to create a website dedicated to employees, where company news will be given

5. Social responsibility
   The company should be socially engaged to strengthen the relationship with society, so it is a good idea to support local events and social initiatives.

Source: https://smallbusiness.chron.com/pr-communication-tools-techniques-56475.html