1. Digital shopping
Covid 19 has driven a shift to online shopping that includes both groceries and durable goods It turns out that consumers who previously were not entertainers of online shopping are increasingly embracing it. Studies show that there has been a 169% increase in e-commerce purchases. Experts say that such a change may be partly permanent, which is worth taking into account in marketing activities.
2. Brand loyalty is declining
The pandemic has caused consumers to try new brands and stop being so loyal to the companies they have chosen before. Brands that increase their promotional activities to strengthen their relationship with consumers are gaining popularity As a result, molds need to increase their loyalty building budget.
3. Local marketing
More and more consumers are spending time outside the city choosing rural areas or suburbs. According to research, two-thirds of consumers store at neighborhood stores and buy locally sourced products. Therefore, it will become more important than ever to create localized content and personalization to increase the connection with the audience.
4. A new approach to consumers
As it turns out, consumers are somewhat concerned about the return to out-of-home activities and being in crowded places again. As a result, marketers need to take into account that a full return to normalcy may take a long time According to predictions, a sizable portion of people will continue to spend time and work at home, seeking safety there. There may also be a reversal of the urbanization trend, as many people may choose to stay in non-urban areas. As a result, marketers must reconsider how to reach and engage changed customers.