Nostalgic tie dye!
Many companies are using the tie dye theme for their social media posts. This theme has become very popular mainly because it associates viewers with nostalgia, which is trendy! Tie dye became popular in the 1960s and symbolized contact with nature and a new lifestyle. Nowadays it has become popular again, mainly used in fashion, but in content creation it is used just as often.
More and more companies are showing racial, gender, sexual diversity in their content. Brands are becoming more open to the community and emphasizing their tolerance. Diversity is shown especially in advertising, but also in social media it is an important trend that is already starting to gain popularity and will continue to grow.
During the pandemic, it became popular to create content related to spending time at home, especially with home hobbies. Creators of social media posts are more likely to showcase their privacy and share their experiences with the viewer during the pandemic. Content that exhorts the audience to self-care, take care of themselves and their own safety has also become popular.
A popular recent visual trend has been to spice up content with eccentric, artistic animations. Companies can use this theme to create original posts that grab the attention of their audience. Not every brand may be interested in this method, as it comes with a cost, but it’s definitely worth considering.