1. Attracts the attention of potential employees and retains those who are already with the company
   The most important thing is to build a work culture in the company, present itself as a solid organization. An employer should make employees proud to work in his company. In creating a good image of the organization it is worth using social networking sites such as LinkedIn, Facebook and Twitter.

2. Reduces recruitment costs
   Candidates tend to choose companies that have positive reviews, are active on social media, are well-known and present themselves as experts in their field. Brands that are already established in the market don’t need to spend a lot of money to attract the attention of candidates.

3. Supports the company’s recruitment strategies
   A satisfied employee shares their dual opinion with others, thus contributing to the positive image of the organization. Employees can share with their friends their achievements, awards and experiences with the company, thus attracting potential candidates.

4. Communicates brand value
   Nowadays the most valued on the market are brands that convey some values, therefore it is worth taking special care to create a brand vision and mission.

5. Builds brand image as progressive and oriented towards technology savvy candidates
   The Millenial generation particularly values companies that demonstrate digital skills. It makes sense to start by revamping the company’s careers page and making it more candidate-friendly.

Source:https://www.plum.io/blog/7-reasons-why-employer-branding-is-important-and-7-ways-to-step-up-your-game